How to optimize WordPress sites for local SEO in Assam

Today, the era in which we are living has become the era of science and technology. Online presence is coming out to be the most demanded skill in the competitive market of science and technology. A large number of businessmen and entrepreneurs through their distinct online presence have received recognition and have become a significant part of society. Whether you would need to adjust your online presence to meet the changing times through l the local SEO of WordPress sites targeting local customers in the Assam business, is something I will go through in the following paragraphs. In particular, if you’re a business that targets local customers in the Assam area, then your WordPress site will be better off after being optimized for local SEO. How you’d go about the local optimization of a WordPress site in Assam is what we will talk about in this article.

What is Local SEO ?

Local SEO is the act of promoting your business online to be discoverable by local people and other local prospects to become your customers. The more you are visible around your local customers’ area in Assam, the more likely it is that you can turn them into your loyal customers.

Set up Google My Business :

Ensure the local SEO is functioning properly and is in line with Google My Business (GMB) guidelines. Being on GMB will not only have your business listed on the map, but also gives an opportunity for local customers to know the exact location of your business. Consequently, you are required to visit the Google My Business website in the first place. Sign up with your email ID and then get approval for the process. Once approved, go on with your business details such as the name, location, phone number, and website. Do not forget to put up your business profile. And, one more thing, attract customers by interacting with them through posting some pictures and videos.

Define local keywords for your website :

Keyword research is of great value because this is the first step in local SEO. Find the words that the potential clients use for your product or service in Assam. You should follow some tips :- Utilize Local Keywords : A good example is using the city name or region like “Best Restaurants to Guwahati” as the keywords. Use Keywords in Header and Title : The keywords should be included in the title, header, and meta-description of your page.

Create Local Content :

You can write articles about local events, news, and topics.Prepare your website for search engine optimization : This task is all about making your site successful in the search engines. Understand and implement the following practices:- Use SEO Plugins : Your site is correctly set up using plugins like Yoast SEO and All in One SEO Pack. Optimize title tags and meta description : Make the title tags and meta descriptions unique for each page so that you can easily see and understand the topic of the page from the search results. Use title tags : Consist of different H tags, H1, H2, H3 to divide the content heading.

Create local content

Local content creation is not only a critical factor in connecting with your local audience, but it can also foster the establishment of a business brand. It is achieved through the generation and distribution of content to engage the targeted local audience. Here are some examples of local content:- Blog Post : Share what’s happening in your neighborhood, you can talk about local events, festivals, or news. Guides and Sources : For the locals, you need to create guides and sources to find the best of what they want. Case Studies : Your loyal customers are examples of successes, carry out interviews or share stories about them.

Build local backlinks :

Link building through the backlinks of the local trusted websites can lead to a great success of local SEO. The following strategies are worth applying for getting local backlinks:-Collaborate with Local Businesses: One of the most effective ways to gain local backlinks is to collaborate with local businesses for events or promotions. In this case, you could link to each other’s websites. Engage with local media : To distribute your business online easily, you can also consider local newspapers or blog sites instead of traditional media like TV or radio. As a digital marketing specialist, you can talk about your experience in promoting businesses.

Ensure mobile optimization :

When local SEO is the immediate requirement, besides local search, mobile search also becomes an important consideration. The search share from mobile has greatly increased over the years and so, one of your site’s priorities is to be mobile-friendly. Following are some tips for this purpose:- Choose Responsive Themes : The WordPress themes that shift with the screen size and are compatible with any screen size would be the first priority. Submit to Local Directory : The possibility of listing a business in Justdial, Sulekha, or Assam-specific directories. Collaborate with Local Businesses : The most effective way to get local backlinks is to collaborate with local businesses for events, promotions, etc., to link to each other’s websites. Engage with local media : To coordinate with your local newspaper or the blog for spreading your brand in the community and among people is needful.

Keep the mobile up-to-date :

According to the latest data, mobile users currently outweigh desktop users. In turn, this causes your WordPress-affiliated website to be user-mobile-friendly, and the latter is closely related to SEO. There are some practical suggestions on how to do this: Responsive Themes Choice : Select those WordPress themes that are capable to give the respective look to the page on devices with various screen sizes. Speed Optimization : Look into and improve the loading speed score of your website using tools such as Google PageSpeed Insights. Simplify navigation : Make sure that your site is simple to navigate on any modern mobile device.

Also Read : How to build a personal brand by professionals in Assam